Fiona Alexander has been appointed editor of The Birmingham Post, Trinity Mirror’s flagship morning title in the Midlands.
The job became available after previous editor Dan Mason resigned abruptly in March.
The paper has since been edited by deputy editor Peter Bacon, who had also applied for the job, along with a number of other internal candidates.
The position was not advertised externally.
Alexander, who will take up her role on 18 August, has pledged to relaunch the Post as a “must-read newspaper finely focused on its core audience – the business and commercial community and all those associated with it”.
The aim is to improve circulation (currently 17,238, of which 87 per cent is “actively purchased”) by producing a compelling newspaper and by devising new strategies for promoting the title, while making it available to a wider audience.
Alexander said she was absolutely delighted to become editor. “The Post is a unique brand in a unique city and it’s my aim, with the help of its passionate staff, to build the paper into ‘the’ must-read newspaper for Midland businessmen and women when at work and play.
“The Post will become more focused and relevant to its target audience, more hard hitting and challenging, asking those questions and starting those debates on issues that affect our work, leisure, family and environs.”
Alexander was most recently business development director for the Birmingham Post & Mail and before that editor-in-chief of Midland Independent Magazines. She was previously an award-winning editor of the Sunday Mercury.
By Andy Skinner