Advertising recession: The state of play

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Following on from a post earlier this month, here’s what we now know about newspaper ad volumes for July and August.

As last time, the percentages refer to all ad revenues including digital (or in the case of Newsquest, to classified revenues only, where mentioned). The months mentioned are those in which the declines actually occurred (rather than when they were reported to the market by the companies in question). All % comparisons are year-on-year. . .

August:
Johnston Press (first three weeks of the month; incl. digital):
— Total advertising revenue: down by 23%

July:
Trinity Mirror
— Regionals: down by ‘around’17%
— Nationals down by ‘around’13%

Johnston Press:
— Total advertising revenue (incl. digital): down by 19.7%
— Property: down 40%
— Jobs: down 27.9%
— Motors: down 22.8%
— Other classified: down 8.4%
— Display: down 9.9%
— Digital: up 25%

Newsquest
(in British pounds, so constant currency):
— Total classified revenues: down by 24.4%
— Property: down 44.2%
— Motors: down 24.5%
— Jobs: down 19.4%

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