Accountancy is 'sharper and more up to date'

Accountancy, the official magazine for the Institute of Chartered Accountants, has relaunched with a new look.

The move is designed to help readers deal with the growing number of issues and changes in the industry brought about by the Enron and Worldcom scandals.

The new look by Accountancy’s senior designer Phil George has led to a more contemporary design with sharper and more up-to-date editorial and a number of new sections. The navigation has also been improved to make it easier for accountants to find their way around.

Editor Chris Quick said: “With the new look we are aiming to attract a larger number of readers from accountants in practice to accountants and other financial professionals in business.

“We have retained all the heavyweight technical stuff because there is an awful lot going on with the reviews and guidelines kicking off this year.”

The analysis section will feature general interest articles and focus on economic trends and management issues and there will be additional articles on financial reporting, tax, law and technology.

A new section called Personal File has also been introduced to help accountants with their jobs and careers.

Quick said he was keen to push the image of the magazine as the “industry bible” and plans to continue to move it forward in line with changes.

The May issue includes a piece by BBC Radio 4 correspondent Jonty Bloom on the impact of the Iraq conflict on world business. Accountancy also received coverage in The Times and London Evening Standard for its survey in the March issue of the “Old Boys” network of accountancy firms.

“The accountancy world has become much more interesting as a result of last year’s financial scandals. More than ever, accountants, wherever they work, need to ensure they keep up to date with the latest news and developments,” Quick added.

By Ruth Addicott

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