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October 12, 2012updated 31 Oct 2012 4:56pm

ABCs: Three national dailies increase circulation in September

By William Turvill

Three national broadsheets saw their average month-on-month circulation increase in September.

The Financial Times (up 2.77 per cent to 287,895), The Guardian (up 0.33 per cent to 204,937) and the i (up 0.52 per cent to 282,995) saw circulations rise last month, according to the latest ABC figures.

The Times and The Independent, meanwhile, saw small declines of 0.25 per cent (to 406,711) and 0.68 per cent (to 81,245) month on month.

The Times, which reported the smallest year-on-year circulation decline (-5.32 per cent to 406,711), benefitted from a decision to include corporate bulk sales of around 19,000 in its headline ABC figure.

The Sunday Times was down 8.1 per cent year on year and -1.11 per cent month on month to 904,548. The figures includes corporate bulks of around 9,000.

Meanwhile, sporting newspaper Racing Post saw the biggest decline in circulation month on month (down -9.79 per cent to 45,424).

The Scotsman (-6.37 per cent to 34,028) and The Daily Telegraph (-4.06 per cent to 560,398) saw the next biggest declines in print sales.

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All national Sunday titles were down month on month and year on year. The Daily Star Sunday saw the biggest month-on-month drop, down -7.37 per cent to 407,239.

The People had the smallest decline, falling -0.43 per cent to 455,973, despite recording a year-on-year drop of 45.66 per cent – the biggest decline of all the Sunday nationals.

Name of national daily

Average circulation for September Month-on-month percentage change Year-on-year percentage change
Daily Mirror    1,072,687 -1.47 -6.22
Daily Record   272,799 -1.26 -8.46
Daily Star    586,743 -2.26 -13.87
The Sun     2,445,361 -2.29 -10.27
Daily Express    543,912 -1.2 -11.94
Daily Mail  1,884,815 -1.53 -6.17
The Daily Telegraph  560,398 -4.06 -7.71
Financial Times  287,895 2.77 -16.45
The Guardian 204,937 0.33 -11.88
i 282,995 0.52 53.47
The Independent 81,245 -0.68 -54.09
The Scotsman 34,028 -6.37 -13.7
The Times 406,711 -0.25 -5.32
Racing Post 45,424 -9.79 -9.37

 

Name of national Sunday title Average circulation for September Month-on-month percentage change Year-on-year percentage change
Daily Star Sunday 407,239 -7.37 -42.1
The Sun (Sunday) 2,082,755 -2.38 N/A
Sunday Mail 310,135 -1.57 -22.49
Sunday Mirror 1,087,940 -1.2 -41.05
The People 455,973 -0.43 -45.66
Sunday Express 493,586 -2.43 -27.43
Sunday Post 269,182 -2.33 -17.06
The Mail on Sunday 1,758,720 -2.91 -11.16
Independent on Sunday 120,340 -2.71 -22.02
The Observer 238,282 -3.23 -12.72
Scotland on Sunday 40,763 -6.04 -17
The Sunday Telegraph 446,526 -3.71 -7.29
The Sunday Times 904,548 -1.11 -8.1

 

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