ABCs: full breakdown of regional website traffic

The number of daily visitors to regional news websites increased by more than 25 per cent in the first half of the year, according to figures released by the Audit Bureau of Circulation today.

Trinity Mirror‘s network of websites saw the biggest increase in traffic – daily visitors were up 53.6 per cent to 468,426 and monthly visitors were up 54.7 to 9m year-on-year.

Newquest saw the number of monthly users rise by 31.7 per cent to 8.5m and Northcliffe was up 29 per cent to 5.2m

Express & Star owners the Midlands News Association saw a year-on-year increase in monthly users of 40.9 per cent to 976,980 – with daily visitors up 35.8 per cent to 54,859.

Despite introducing a partial paywall in April, Expressandstar.com saw an increase in both daily (up 37.7 per cent to 40,528) and monthly users (up 43.7 to 683,914)

Johnston Press was the poorest performer in the first six months of the year with daily users up 8.2 per cent to 433,544 and weekly users up 9 per cent to 7,639,859.

Johnston-owned Blackpoolgazette.co.uk saw monthly figures fall by 9.8 per cent to 231,225, and halifaxcourier.co.uk fell 13.5 per cent to 115,127.

Commenting on today’s results, ABC’s group executive director of client services Jan Pitt said: ‘The Regional Newspaper groups continue to see healthy year-on-year and period-on-period increases for their online activity.

‘The year-on-year audited figures show that Regional Newspaper online networks grew their daily average unique browsers by 25.2%. This is a great showcase for their importance as a source of local news and information in their communities.”

UK regional press websites in the first half of 2011

Figures are: daily browser average; year-on-year increase; monthly browser average; year-on-year increase

Iliffe Digital Network

(daily) 39,326 ; 19.4%

(monthly) 668,037 ; 23.0%

  • Cambridge News

(daily) 17,022 ; 15.2%

(monthly) 266,429 ; 23.2%

  • Jobs Now

(daily) 3,275 ; -8.5%

(monthly) 67,724 ; -5.2%

Johnston Network

(daily) 433,544 ; 8.2%

(monthly) 7,639,859 ; 9.0%

  • Blackpoolgazette.co.uk

(daily) 15,784 ; -3.5%

(monthly) 231,225 ; -9.8%

  • Halifaxcourier.co.uk

(daily) 8,553 ; -14.0%

(monthly) 115,127 ; -13.5%

  • LEP.co.uk

(daily) 17,186 ; 5.4%

(monthly) 283,791 ; 5.6%

  • Peterboroughtoday.co.uk

(daily) 11,849 ; 14.3%

(monthly) 190,099 ; 11.2%

  • Portsmouth.co.uk

(daily) 19,106 ; 1.8%

(monthly) 272,993 ; 4.1%

  • Scotsman.com

(daily) 106,008 ; 14.5%

(monthly) 1,974,290 ; 11.0%

www.scotsman.com/jobs

(daily) 3,941 ; NA

(monthly) 84,903 ; NA

  • Sunderlandecho.com

(daily) 12,598 ; 1.9%

(monthly) 197,009 ; 0.7%

  • Thestar.co.uk

(daily) 26,571 ; 16.6%

(monthly) 408,416 ; 18.1%

  • Yorkshireeveningpost.co.uk

(daily) 25,200 ; 21.4%

(monthly) 413,771 ; 16.8%

  • Yorkshirepost.co.uk

(daily) 15,385 ; 19.6%

(monthly) 371,370 ; 19.0%

  • www.jobstoday.co.uk

(daily) 45,555 ; NA

(monthly) 942,030 ; NA

Kent Online (KM Group) network

(daily) 17,953 ; 15.3%

(monthly) 331,339 ; 21.4%

Midland News Association Network

(daily) 54,859 ; 35.8%

(monthly) 976,980 ; 40.9%

  • Expressandstar.com

(daily) 40,528 37.7%

(monthly) 683,914 ; 43.7%

  • Shropshirestar.com

(daily) 16,026 ; 32.8%

(monthly) 331,224 ; 39.1%

Newsquest Network

(daily) 456,230 ; 24.8%

(monthly) 8,525,236 ; 31.7%

  • dailyecho.co.uk

(daily) 25,918 ; 13.5%

(monthly) 436,096 ; 19.4%

  • eveningtimes.co.uk

(daily) 25,094 ; 18.1%

(monthly) 430,438 ; 31.9%

  • heraldscotland.com

(daily) 49,793 ; 27.8%

(monthly) 1,022,724 ; 49.0%

  • lancashiretelegraph.co.uk

(daily) 22,223 ; 47.1%

(monthly) 413,364 ; 54.3%

  • newsshopper.co.uk

(daily) 10,359 ; 26.3%

(monthly) 220,250 ; 32.2%

  • Oxfordmail.co.uk

(daily) 12,493 ; 5.9%

(monthly) 234,920 ; 16.4%

  • Swindonadvertiser.co.uk

(daily) 14,996 ; 41.6%

(monthly) 248,712 ; 61.5%

  • theargus.co.uk

(daily) 23,731 ; 25.7%

(monthly) 416,969 ; 30.7%

  • theboltonnews.co.uk

(daily) 14,185 ; 12.8%

(monthly) 252,592 ; 17.3%

  • thenorthernecho.co.uk

(daily) 18,215 ; 17.6%

(monthly) 380,763 ; 21.3%

  • thepress.co.uk

(daily) 18,879 ; 34.7%

(monthly) 355,209 ; 49.8%

  • thetelegraphandargus.co.uk

(daily) 20,851 ; 27.3%

(monthly) 367,758 ; 34.1%

(daily) 326,818 ; 18.6%

(monthly) 5,215,954 ; 29.0%

  • thisisbristol

(daily) 26,990 ; 17.0%

(monthly) 471,022 ; 21.8%

  • thisisderbyshire

(daily) 25,012 ; 10.8%

(monthly) 360,036 ; 20.2%

  • thisisgloucestershire

(daily) 24,289 ; 30.5%

(monthly) 395,244 ; 55.0%

  • thisisgrimsby

(daily) 14,955 ; -0.3%

(monthly) 211,121 ; 7.2%

  • thisishull

(daily) 29,368 ; 12.9%

(monthly) 413,249 ; 21.3%

  • thisisleicestershire

(daily) 26,738 ; 23.5%

(monthly) 429,181 ; 28.6%

  • thisislincolnshire

(daily) 13,929 ; 29.1%

(monthly) 225,157 ; 42.8%

  • thisisnottingham

(daily) 31,182 ; 14.5%

(monthly) 490,321 ; 22.9%

  • thisisplymouth

(daily) 23,665 ; 15.2%

(monthly) 348,373 ; 19.2%

  • thisisscunthorpe

(daily) 8,565 ; 24.9%

(monthly) 129,603 ; 39.7%

  • thisissouthwales

(daily) 13,878 ; 18.6%

(monthly) 243,761 ; 29.4%

  • thisisstaffordshire

(daily) 27,112 ; 25.7%

(monthly) 470,784 ; 40.6%

Trinity Mirror Regional Network

(daily) 468,426 ; 53.9%

(monthly) 9,005,634 ; 54.7%

  • www.birminghammail.net

(daily) 31,634 ; 30.8%

(monthly) 624,028 ; 35.4%

  • www.birminghampost.net

(daily) 7,906 ; 7.8%

(monthly) 198,196 ; 12.3%

  • www.chroniclelive.co.uk

(daily) 28,397 ; 32.0%

(monthly) 507,023 ; 43.0%

  • www.coventrytelegraph.net

(daily) 25,317 ; 28.6%

(monthly) 599,142 ; 32.3%

  • www.dailypost.co.uk

(daily) 12,723 ; 24.2%

(monthly) 280,474 ; 28.6%

  • www.gazettelive.co.uk

(daily) 20,280 ; 22.2%

(monthly) 359,241 ; 35.3%

  • www.journallive.co.uk

(daily) 14,243 ; 18.8%

(monthly) 294,541 ; 23.7%

  • www.liverpooldailypost.co.uk

(daily) 18,913 ; 20.4%

(monthly) 426,981 ; 28.0%

  • www.liverpoolecho.co.uk

(daily) 63,139 ; 34.3%

(monthly) 1,159,454 ; 42.9%

  • manchestereveningnews.co.uk

(daily) 76,198 ; 28.1%

(monthly) 1,374,641 ; 29.9%

  • www.Walesonline.co.uk

(daily) 47,824 ; 33.5%

(monthly) 1,053,035 ; 44.4%

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