ABCs: Daily Star ends its circulation-boosting run

National ABCs: Tabloid and mid-market round-up

The Daily Star ended a long run of year-on-year circulation rises in May, dropping 2.1 per cent to 822,934.

It meant that no UK-wide national newspaper put on sales year on year in May.

The Daily Mirror dropped 6.6 per cent year on year to 1,238,145, The Sunday Mirror dropped 5.9 per cent to 1,148,107 and The People dropped 9.7 per cent to 526,438.

Trinity Mirror announced yesterday that it was to cut around 200 jobs, or up to 40 per cent of the total editorial workforce, at its three national newspaper titles.

Elsewhere in the popular and mid markets, The Sun was the best performer – dropping by just 1.6 per cent to an average sale of 2,936,099. The paper continues to sell for 20p in many parts of the country.

The News of the World, which in May had a massive exclusive about Sarah Ferguson, dropped just 2.2 per cent to 2,858,727.

Full national newspaper ABC figure for May 2010: Source ABC

(Average daily sale for May followed by percentage change year on year

National Morning Popular

Daily Mirror 1,238,145 -6.57

Daily Record 328,618 -6.26

Daily Star 822,934 -2.11

The Sun 2,936,099 -1.61

Total of average daily net circulation 5,325,796 -3.18

National Morning Mid Market

Daily Express 663,627 -7.79

Daily Mail 2,090,469 -4.83

Total of average daily net circulation 2,754,096 -5.56

National Morning Quality

The Daily Telegraph 698,456 -16.49

Financial Times 399,862 -2.69

The Herald 54,943 -6.20

The Guardian 300,472 -10.47

The Independent 194,501 -4.85

The Scotsman 45,352 -5.84

The Times 515,379 -12.82

Total of average daily net circulation 2,208,965 -11.12

National Morning Sporting

Racing Post 56,818 -10.85

National Morning Group

National Sunday Popular

Daily Star Sunday 357,130 -0.72

News of the World 2,858,727 -2.24

Sunday Mail 389,218 -8.76

Sunday Mirror 1,148,107 -5.92

The People 526,438 -9.74

Total of average Sunday net circulation 5,279,620 -4.25

National Sunday Mid Market

Sunday Express 568,247 -10.66

Sunday Post 328,129 -8.26

The Mail on Sunday 1,918,512 -7.11

Total of average Sunday net circulation 2,814,888 -7.98

National Sunday Quality

Independent on Sunday 164,188 -1.95

The Observer 340,247 -16.10

Scotland on Sunday 57,057 -8.04

Sunday Herald 42,275 9.19

The Sunday Telegraph 512,819 -17.18

The Sunday Times 1,117,749 -6.42

Total of average Sunday net circulation 2,234,335 -10.17

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