The steep year on year circulation declines of the UK’s quality national newspapers in June can be at least partly explained by their decisions to largely do away with free give-away copies.
Similarly, the comparitively strong performance of the Independent titles is partly explained by the fact that they have increased these bulk copies.
The table below shows the extent to which bulk give-aways have been reduced.
Bulk circulations (Title: June 2010 bulks; June 2009 bulks)
- Daily Mail: 113,051; 132,405
- The Daily Telegraph: 0; 91,668
- Financial Times: 32,867; 29,017
- The Guardian: 0; 11,691
- The Independent: 62,447; 38,797
- The Times: 0; 51,784
- The Mail on Sunday: 102,178; 115,880
- Independent on Sunday: 52,786; 35,469
- The Observer: 0; 19,939
- The Sunday Telegraph: 0; 67,519
- The Sunday Times: 0; 18,626