ABCe: Three newspaper sites post record traffic in October

The Guardian, Mail and Telegraph websites all recorded record traffic in October, but The Sun has seen traffic slip, according to the latest ABCe figures.

The Mail Online had 13.53 million unique users in October, figures released today show.

The figure represents a 94 per cent increase over the same month last year and a 15.75 per cent spike from September.

The Associated Newspapers site also recorded a 14 per cent month-on-month increase in page impressions to a record 108.29 million.

Guardian Unlimited continued to lead the field, having also recorded record figures in October.

The Guardian’s 18.4 million unique users represented a 44 per cent year-on-year jump and a 10.19 per cent increase over September. Its page impressions were up 29 per cent year-on-year to 168.71 million.

Times Online slipped to third as it was was unable to sustain its record traffic in September and dipped by less than one per cent month-on-month to 12.44 million unique users. However, its page impressions were up 32.33 per cent to 87.76 million.

Telegraph.co.uk recorded record traffic with 11.1 million unique users.

The Telegraph did not publish web data a year ago, but the figure represents a 74.26 per cent increase over last November. The site also recorded record page impressions, with 102.03 million.

The Sun Online‘s traffic dipped 13.87 per cent in October to 9.19 million unique users.

Nevertheless, the figures represented a 27.39 per cent increase over October 2006. Page impressions at The Sun slipped nearly 10 per cent to 194.75 million.

Geographic breakdown

For the first time, all five of the national newspaper websites which publish their ABCe data have this month revealed the geographic breakdown of their web traffic.

The figures show that Guardian Unlimited has the highest UK unique users, with 7.22m, followed by Times Online with 4.56m, Telegraph.co.uk with 4.39m, The Sun Online at 4.19m and Mail Online with 3.83m.

The Mail Online has the highest proportion of its overall traffic coming from outside the UK, with 72 per cent of its readers (9.687 million) coming from abroad.

The Times generated 63 per cent of its traffic (7.86m unique users), from outside the UK, while The Guardian’s 11.19m overseas users and the Telegraph’s 6.72m each respresented around 60 per cent of the sites’ total traffic.

The Sun had the highest proportion of domestic users, with just 54.45 per cent of its traffic coming from the rest of the world.

Global Unique Users to October 2007

Credit: ABCe

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