ABCe: Record September web traffic for national papers

Most of the national newspaper websites enjoyed record traffic in September, with Times Online reclaiming second place on global unique user figures.

According to the latest ABCe figures, Guardian Unlimited continues to be Britain’s top site, with 16.7 million unique users – a 28.7 per cent year-on-year increase.

But Times Online recorded 12.54 million unique users, a 39 per cent year-on-year increase and a 22.43 per cent month-on-month spike. It overtook both the Mail Online and the Sun Online to reclaim second place in global unique users.

The Times reported that 33.19 per cent, or 4.16 million, of its users were from inside the UK. However, 51 per cent of its 84.23 million page impressions were generated from domestic users.

The Times’s News International stablemate, The Sun Online, had 10.67 million unique users, up only slightly month-on-month, but a 54.81 per cent increase over September 2006. The Sun said 4.47 million (41.89 per cent) of its users were UK-based.

Mail Online was the only site not to report record unique user numbers, but remained the fastest-growing site – its 11.69 million unique users representing a 81.28 per cent growth. The Mail reported that it had 3.09 million domestic unique users, or 26.41 per cent of the total.

Telegraph.co.uk crossed the 10 million user barrier for the first time in September. It did not publish an ABCe certificate this time last year, but has grown 67 per cent in 10 months to 10.65 million unique users. It did not publish a geographic breakdown of its figures.

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