ABCe mulls daily online readership figures for national press

ABCe is in talks to start providing daily totals of internet users for national newspapers, according to Mad.co.uk.

Currently all the emphasis for the national newspapers is on monthly totals, with Mail Online currently leading the pack with 29 million unique users.

Some argue that is strange for the newspaper industry to use this figure, when traditionally its whole emphasis has been on daily print circulation totals.

The monthly figure can be a misleading one because it includes millions who pop in to a website once, never to return. By contrast a daily figure could give a better indication of the loyalty of readers.

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