ABCe: Mail Online top for ninth month running

Mail Online remained the most visited national newspaper website in September – the ninth month in succession – as its lead at the top of the pile increased yet again.

Figures released today by the Audit Bureau of Circulations reveal that Daily Mail & General Trust‘s website drew an average of 2,670,371 daily browsers last month.

The website’s audience increased 4.62 per cent from the 2,552,511 that visited the site on average each day in August and was up 50.60 per cent year on year.

Mail Online has been the most popular national newspaper website since monthly web traffic figures provided by the ABC changed in January to emphasise daily browser averages. The previous system focused on total monthly unique users.

In addition to having the highest number of daily users, Mail Online drew a new record total number of global browsers across the month with 46.9m.

It was one of four national newspaper websites to increase its number of average daily visitors month on month in September.

The website of The Guardian remained in second place as it drew an average of 2,038,493 browsers each day last month, an increase of 4.99 per cent month-on-month but still up 16.15 per cent year on year.

The website of the Independent drew 553, 593 daily browsers last month, up 12.86 per cent on its July figure and up 37.03 per cent on its daily average in September, 2009.

Mirror Group Digital record a month-on-month increase in the number of average daily browsers visiting its websites last month to 525, 914– a rise of 5.26 per cent from August but up 22.95 per cent year on year.

News International‘s websites for The Times and The Sun dropped out of the monthly web audit in May in preparation for the move to paid-for online access which was implemented in July.

The Daily Telegraph’s website was the only one down on August (by 0.68 per cent) as it drew an average of 1,669,773 visitors each day last month to remain the third most visited national newspaper website. It was up 2.69 per cent year-on-year.

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