ABCe: Mail Online breaks past 50m monthly browsers

Mail Online has become the first national newspaper website to receive more than 50m monthly browsers – extending its lead as most visited site again in October – the tenth month in succession it has been top.

Figures released today by the Audit Bureau of Circulations reveal that Daily Mail & General Trust‘s website drew an average of 2,758,875 daily browsers last month – which gave the site a total of 50,051,735 daily browsers in October, almost 13m more than its nearest rival.

The website’s audience increased 6.7 per cent from the 2,670,371 that visited the site on average each day in September and was up 64.42 per cent year on year on the 30,441,081 daily browsers that visited the site in October last year.

Mail Online has been the most popular national newspaper website since monthly web traffic figures provided by the ABC changed in January to emphasise daily browser averages. The previous system focused on total monthly unique users.

The site was not alone in building its online readership as all five national newspaper websites that publish monthly traffic data increased the number of average daily visitors month on month and year on year in October.

The website of The Guardian remained in second place as it drew an average of 2,080,691 browsers each day last month, an increase of 4.13 per cent month-on-month and up 18.20 per cent year on year.

Guardian.co.uk had a total of 37,463,006 unique browsers last month.

The Daily Telegraph’s website drew an average of 1,722,484 visitors each day last month to remain the third most visited national newspaper website. It was up 13.10 per cent year-on-year and 6.05 per cent month on month.

The website of the Independent drew 555, 908 daily browsers last month, up 3.49 per cent on its September figure and up 28.30 per cent on its daily average in October, 2009.

Mirror Group Digital recorded a 3.58 per cent month-on-month increase in the number of average daily browsers visiting its websites last month to 530,138 daily browsers – a rise of per 15.12 year on year.

News International‘s websites for The Times and The Sun dropped out of the monthly web audit in May.

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