ABCe: Guardian web lead grows in July

The Guardian widened its lead over other national newspaper websites in July, newly-released ABCe figures show.

Guardian.co.uk grew only slightly month-on-month, to 20.6 million unique users, a figure up 28.41 per cent on July last year. But the second-placed Telegraph.co.uk dipped 4.9 per cent month-on-month to 18.75 million unique users.

However, the Telegraph’s figure represents 108 per cent growth over July 2007, the largest increase of any national newspaper site.

Mail Online recovered from a June dip in traffic, nearly matching Telegraph.co.uk with 18.71 million unique users.

Times Online’s growth was flat month-on-month, growing by just 21,894 monthly unique users to 16.4 million, a figure 55.5 per cent higher than a year ago.

The Sun Online, continued its steady growth of recent months, with 15.97 million unique users, a 2.98 per cent rise month-on-month and up 69.28 per cent year on year.

The Independent also recorded a traffic dip in July, losing 8.69 per cent since June with 6.59 million unique users.

The Mirror Group websites, including Mirror.co.uk and DailyRecord.co.uk, slipped 4.59 per cent month-on-month to 5.17 million. The Mirror Group did not publish ABCe audits in July 2007, but parent company Trinity Mirror says the figure represents 58.91 per cent growth over internal figures from July 2007.

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