ABCe: Guardian and Telegraph suffer web traffic dips

Guardian Unlimited and Telegraph.co.uk both recorded dips in traffic in June, while Times Online continued to claw back readers, according to ABCe figures released today.

Times Online had 9.65m monthly unique users, a 10.51 per cent month-on-month increase, and the only major rise among the four national newspaper sites that disclose their ABCe traffic figures each month.

The figure represents a 24.67 per cent year-on-year increase for Times Online.

However, the News International site has still not recovered from the dip in user figures that followed its relaunch in February – the site peaked with 10.89m users in January.

The Sun Online’s traffic was flat, with an increase of just 0.21 per cent to just over 9.02m unique users. The Sun Online did not release an ABCe figure in June 2006, but has grown by 38.81 per cent in the last 11 months.

Guardian Unlimited remains the most widely-read UK newspaper site, but slipped 9.63 per cent month-on-month to 14.51m unique users. It was up 19.12 per cent year-on-year.

Telegraph.co.uk also dipped slightly to 7.05m unique users, a 3.05 per cent month-on-month decline.

ABCe figures are based on audits of publications’ own server logs and counts de-duplicated users coming from both the UK and abroad. Only Guardian Unlimited, The Sun Online, Times Online and Telegraph.co.uk release their ABCe-audited web traffic figures each month as part of a Group Product Report.

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