ABC to give monthly breakdown of consumer mag sales


The Audit Bureau of Circulations is to publish an issue-by-issue circulation breakdown for 200 top consumer magazines when it releases the half-yearly data report.

The new data, which will be issued to coincide with the six-monthly release, aims to provide “increased transparency” on how well titles are performing.

ABC director of magazines Jan Pitt said in a press release: “The new report, with the issue-by-issue breakdown, will enable owners, buyers and advertisers to get a more detailed view and understanding of a magazine’s figures.”

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