The Audit Bureau of Circulations is to launch an inspection of Slimming World’s circulation figure after the magazine said the figures supplied by its auditors were incorrect.
ABC said in a statement today that the magazine, published by Miles-Bramwell Executive Services, had informed the circulation auditing body that figures it had supplied “resulted in an overstatement” of its newstrade and total sales figures for the July to December 2007 period.
Slimming World’s reported figure was 300,314 copies. ABC said it would issue a revised figure after its investigation, although it is not yet known how different the altered result will be.
Jan Boxshall, the magazine’s head of marketing and communications, said the error was made by the magazine’s own auditors on one issue from last year.
She said: “As soon as we saw the figures we realised that there was an error. We know what the real figure is but it is not an official ABC figure yet, but we are very happy that it willl be an increase on the last six months.”
A new figure is expected to be issued in the next fortnight..
For full analysis of the six-monthly consumer magazine ABC figures, see next week’s issue of Press Gazette.