ABC figures: National press sees June Brexit vote boost in print and online

National newspapers.  Picture: Newsworks

National newspapers saw a boost in both print and online readership last month before and after the 23 June EU referendum.

Mail Online was up 10.4 per cent year on year hitting a record of 15.1m daily unique browsers per day, according to ABC. It saw an average of 207m daily page impressions and 4m daily video plays.

Other national newspaper titles also had record months, with The Guardian reaching 10.3m unique daily browsers, the Mirror just over 5m and The Independent 4.4m.

National newspapers also did well in print with most registering sales increases compared with May.

(See full print and online data tables below)

The Mirror titles were the only UK-wide nationals not to go up month on month, hurt by price cutting from the 20p Daily Star (which was again the fastest grower).

The Times and Sunday Times both achieved strong year on year print circulation increases, albeit with the help of more free bulk copies.

The Sunday Times grew 5.5 per cent year on year (but with 60,000 extra bulks). The Times was up 15.3 per cent (but with the help of just over 50,000 more bulks).

Both titles reported their combined total number of subscribers up 3.4 per cent to 413,600. Digital-only subscribers were said to be up by 10,500 year on year to 182,500.

The i grew its print circulation by 7.2 per cent year on year to 294,223. It only distributed 2,000 more bulk copies more than the same time last year.

According to Newsworks (formerly the Newspaper Marketing Agency) an extra 90,000 national newspapers per day were sold in June, compared with May, meaning 2.7m copies over the course of the month.

Newspaper website ABC figures for June 2016:

Title Daily average unique browsers Month on month % change Year on year % change
Mail Online                               15,053,614 7.88 10.4
theguardian.com                               10,304,181 15.48 32.59
Trinity Mirror Group – Digital                                 7,170,167 6.43 17.89
Telegraph                                 5,623,053 29.49 37.22
Mirror Group Nationals                                 5,032,799 8.38 18
The Independent                                 4,382,722 43.77 71.76
The Sun                                 2,730,920 15.37
express.co.uk                                 1,851,337 18.69 80.09
Metro                                 1,346,565 11.49 -11.61
dailystar.co.uk                                     818,188 -9.02 6.38
Manchester Evening News                                     747,713 5.01 30.41
Evening Standard                                     725,888 34.45 49.5
Liverpool Echo                                     524,549 -10.28 12.14
Wales Online                                     392,220 36.87 49.96
Birmingham Mail                                     239,863 16.05 12.66
Chronicle Live                                     237,111 -8.33 8.6

National newspaper print circulations for June 2016 (source ABC):

Title Avg circulation Month on month percentage change Year on year % change Bulks
The Sun          1,755,331 2.25 -3.5          95,782
Daily Mail          1,548,349 0.28 -4.83          81,230
The Sun on Sunday          1,479,144 1.97 0.87          98,988
The Mail on Sunday          1,361,228 0.75 -5.08          76,841
Metro (free)          1,348,127 0.17 0.21
London Evening Standard (free)              910,033 0.78 2.54
The Sunday Times              806,375 3.67 5.47          71,162
Daily Mirror              770,714 -1.02 -9.96          45,000
Sunday Mirror              696,504 -1.61 -14.62          45,000
Daily Star              513,452 0.91 23.31
The Daily Telegraph              496,286 1.12 1.34          20,495
The Times              449,151 2.51 15.34          72,621
Daily Express              421,057 1.45 -2.66
The Sunday Telegraph              382,898 3.23 2.21          24,720
Sunday Express              372,247 2.75 -1.13
Daily Star – Sunday              336,618 4.92 30.54
i              294,223 2.97 7.16          68,782
Sunday People              273,029 1.06 -13.69            7,000
The Observer              205,007 8.42 8.31
Financial Times              199,359 0.49 -6.95          21,360
Sunday Mail              177,277 -5.52 -14.64            3,833
The Guardian              171,723 3.63 0.29
Daily Record              167,865 -2.8 -12.13            4,955
Sunday Post              151,861 -2.07 -20.55
City AM (free)                97,658 0.4 -10.37

Comments

1 thought on “ABC figures: National press sees June Brexit vote boost in print and online”

  1. Metro, City AM, the London Evening Standard are not national papers, as aren’t the Birmingham, Manchester and Liverpool titles listed. Some of the others in the table mainly circulate in Scotland.

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