NEVER listen to the newsdesk.
ThatÃ¢â‚¬â„¢s the lesson to be learned from a tale which reaches Axe from Connors Press Agency in Brighton, which picked up the Kevin Fitzpatrick Award for a story which made the National
Association of Press Agencies smile, at its annual awards event this week.
A Connors photographer on his way to a different job apparently saw Jamie Oliver in an ice cream van (he was filming a trailer for his Channel 4Ã¢â‚¬â„¢s School Dinners programme). The desk told him to ignore it as heÃ¢â‚¬â„¢ll be late for his assignment, but
he stopped anyway and took a snap of Oliver flicking him a V-sign.
Needless to say it made all the nationals. An honourable mention from the same event is due to the the Mail on Sunday, which put Ã‚£1,000 behind the bar.
And a prize for courage under fire is due to Napa secretary Matthew Bell of FerrariÃ¢â‚¬â„¢s, who compered the evening, stayed up until the early hours of Saturday, then ran the
marathon in 4 hours 12 minutes the next day.