December ABCs: Daily Mirror drops below a million

The Mirror has dropped below an average of one million sales for the month of December according to new ABC figures released today.

The tabloid saw its year-on-year circulation figure fall by 6.71 percent to 965,248. This was repeated at the Sunday Mirror which also fell through the one million barrier, slumping to 934,501.

Of all daily and Sunday newspapers only the i recorded a 0.4 circulation increase over December 2012 with an average of 292,488.

The Guardian’s sale remained stable, dropping by 0.56 percent to 203,069.

However, the Financial Times dropped by 17.41 percent to 236,528.

The Daily Star Sunday also decreased circulation by 16.28 percent to 302,031.

The Independent and Independent on Sunday  fell by 13.85 and 12.24 percent respectively. The daily edition had an average circulation of 67,266 of which 16,528 were bulks.

Average daily and Sunday newspaper sales December 2013. Source ABCs

Newspaper

Average Circulation Dec 13

Year on Year +/- %

Daily Mirror

965,248

-6.71

Daily Record

224,411

-10.27

Daily Star

491,726

-9.03

The Sun

2,043,810

-10.27

Daily Express

502,163

-5.09

Daily Mail

1,740,960

-5.62

Daily Telegraph

540,501

-1.27

Financial Times

236,528

-17.41

The Guardian

203,069

-0.56

i

292,488

0.4

The Independent

67,266

-13.85

The Times

384,459

-2.92

Daily Star Sunday

302,031

-16.28

The Sun (Sunday)

1,669,036

-11.54

Sunday Mirror

934,501

-8.79

Sunday People

380,000

-11.30

Sunday Express

433,298

-8.46

Sunday Post

216,651

-11.83

The Mail on Sunday

1,570,614

-6.92

Independent on Sunday

102,248

-12.24

The Observer

222,352

-3.67

Sunday Telegraph

421,305

-1.59

The Sunday Times

812,515

-7.40

 

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