View all newsletters
Sign up for our free email newsletters

Fighting for quality news media in the digital age.

  1. Data
  2. Audience Data
April 20, 2017updated 23 Aug 2022 7:19pm

Online ABCs: Mirror overtakes Independent as Telegraph audience falls under metered paywall

By Freddy Mayhew

Mirror.co.uk has climbed back above web-only title The Independent in the size of its online audience in March, new ABC figures show.

The Mirror website climbed to 5m daily average unique browsers, above The Independent’s 4.8m daily uniques.

Both websites saw their audiences fall month-on-month, with The Independent dropping 12 per cent against Mirror.co.uk’s 6 per cent fall.

The Independent, which became a web-only title in March last year, is up 56 per cent year-on-year compared to 11 per cent for Mirror.co.uk.

Telegraph.co.uk was the only website to record a year-on-year decline in its online audience, falling 2 per cent to 4m daily uniques. The title put up a metered pay-wall, where visitors pay to access premium content, in November.

Unshackled from its paywall, The Sun website continues to double its audience year-on-year to 4.5m daily average unique browsers.

Also making substantial year-on-year gains was the Birmingham Mail, up 74 per cent to 359,033 daily uniques.

Content from our partners
MHP Group's 30 To Watch awards for young journalists open for entries
How PA Media is helping newspapers make the digital transition
Publishing on the open web is broken, how generative AI could help fix it

Online audience figures for March (Source ABC):

*Guardian figures are the publishers’ own estimate as it is not currently audited by ABC.

Website Mar-17 MoM% YoY%
Mail Online 15,468,721 -0.62 7.49
Guardian.com* 8,817,648 -4.4 10.7
Mirror.co.uk 4,952,835 -5.9 11.16
The Independent 4,796,302 -12.36 55.58
The Sun 4,577,007 3.77 102.96
Telegraph 4,097,621 0.69 -1.79
express.co.uk 1,895,452 18.51 55.56
Metro 1,730,529 1.16 44.87
dailystar.co.uk 954,464 8.19 35.14
Manchester Evening News 742,021 -2.16 12.35
Evening Standard 729,459 8.1 46.25
Liverpool Echo 524,852 -1.29 8.39
Wales Online 404,631 0.01 15.35
Birmingham Mail 359,033 6.53 73.55
Chronicle Live 270,595 6.52 18.44
GazetteLive 140,038 10.81 14.7
Hull Daily Mail 130,019 -6.45
Daily Post (Wales) 111,147 -8.53 33.68
Nottingham Post 106,496 -2.98
Bristol Post 101,646 -9.51
Stoke Sentinel 96,193 -4.51
Plymouth Herald 94,962 -1.48
Derby Telegraph 92,692 14.96
Coventry Telegraph 89,288 4.76 45.69
Leicester Mercury 86,205 -1.78
glasgowlive.co.uk 79,463
Huddersfield Daily Examiner 74,619 -6.36 18.95
Get Surrey 63,320 -13.2 32.87
Cambridge News 58,990 13.88
Get Reading 46,574 -6.96 9.46
Grimsby Telegraph 41,249 -5.78
Visiter.co.uk 14,016 2.77 5.61

 

Topics in this article : , , ,

Email pged@pressgazette.co.uk to point out mistakes, provide story tips or send in a letter for publication on our "Letters Page" blog

Select and enter your email address Weekly insight into the big strategic issues affecting the future of the news industry. Essential reading for media leaders every Thursday. Your morning brew of news about the world of news from Press Gazette and elsewhere in the media. Sent at around 10am UK time. Our weekly does of strategic insight about the future of news media aimed at US readers. A fortnightly update from the front-line of news and advertising. Aimed at marketers and those involved in the advertising industry.
  • Business owner/co-owner
  • CEO
  • COO
  • CFO
  • CTO
  • Chairperson
  • Non-Exec Director
  • Other C-Suite
  • Managing Director
  • President/Partner
  • Senior Executive/SVP or Corporate VP or equivalent
  • Director or equivalent
  • Group or Senior Manager
  • Head of Department/Function
  • Manager
  • Non-manager
  • Retired
  • Other
Visit our privacy Policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.
Thank you

Thanks for subscribing.

Websites in our network