A new free magazine has been launched for students living in London – the second new student magazine launched this month.
The Book, which will be published six times a year, is the brainchild of 25-year-old Kohinoor Sahota, who launched the magazine with the help of the Prince’s Trust Enterprise Scheme.
After graduating from University College London, Sahota interned for a dozen publications including the Financial Times and Vogue, worked for Time Out London and wrote articles for The Times, The Guardian and City AM.
She was unable, however, to find a full-time job, so set about establishing her own magazine instead.
Editor and publisher Sahota said: ’18-25 year olds often get a negative representation in popular media, but The Book is written by young people, for young people.
‘It engages with the good and bad: unafraid to feature an ethnic minority on the cover and address provocative issues.
‘It also embraces the new digitally minded generation with reviews on music videos and downloads more than albums, blogs rather than books, and street art as much as exhibitions.’
Sahota claimed that, despite the recession, the formula was already proving popular among arts advertisers such as the London Film Festival, Barbican and Battersea Arts Centre.
The first edition of the magazine, which has a print run of 6,000, is launched September 30 and includes an interview with X-Factor judge Kelly Rowland.
Earlier this month GB Mag was launched with a print run of 75,000, aimed at international students living in the UK.