GMG Regional Media has provided more details about what will replace the Reading Evening Post when it ceases to be a daily paper next week.
From 3 June, the five-days-a-week title will be replaced with a 180-page weekly, the Reading Post, which will come out on Wednesdays, priced 40p.
A new title, Getreading, will be distributed on Fridays on a part-paid part-free basis. It is named after the Post’s getreading.co.uk website.
Surrey and Berkshire Media managing director Paul O’Halloran: “We are changing our publishing model but we will continue to deliver the best local news and information, sport, comment and entertainment to the people of Reading.
“Through our website, our weekly paid-for title and our part-paid, part-free newspaper on Fridays, we’ll offer our advertisers and readers unrivalled coverage of Reading.”
The relaunched Post will come out a daily earlier than its rival weekly, the Reading Chronicle, which turned tabloid in March.
In the second half of 2008, the Post’s average daily circulation was 12,879, according to ABC.
GMG announced significant cuts to its Surrey and Berkshire regional newspapers in March, with 95 job losses.
GMG Regional Media is expected to announce profits down about 85 per cent in the 2008/09 financial year when GMG publishes its annual report this summer.