A formerly free blog is being transformed into a product charging a premium £12,000 a year subscription.
Mobile Industry Review, a blog covering the mobile communications industry, is turning subscription only from 27 March.
One company has bought MIR and its entire output exclusively but it is offering corporate subscriptions at £12,000 a year.
MIR has told visitors to its site: “Our new client is unwilling to subsidise our existing audience of readers (300-400k last month) so the content that we’ll be creating – reports, video interviews and day-to-day industry news and analysis – will become proprietary from 27th of March. After this date, the public version of MIR will no longer be updated.”
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Comments on the blog from existing users range from “that price to read a blog? Wow. The economy in the UK must be more messed up than I realised” to “Firstly – congratulations. It’s great that you’ve built such a compelling product that you’ve been bought. However, this truly is astonishing. Is this the first time a blog has transformed so significantly?”
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