After 110 years of life as a broadsheet the Romsey Advertiser is converting to tabloid format.
The changeover comes after an extensive survey of the paper’s readership revealed a large majority was in favour of the change.
This is one of the biggest changes to happen to the weekly paper since its inception in 1896, according to editor Andrew Ross, who stressed that although it was a fundamental change, the values of the paper were not going to be lost.
Pointing to the success of The Independent, which pioneered downsizing from broadsheet to tabloid three years ago, he said: ‘We’ve seen that there weren’t as many objections to the tabloid style as there used to be, and you’ve seen that with the success of some of the broadsheet national papers when they changed over. ‘People have become a lot less wary and now are much more attuned to the idea of having something to manage which isn’t so large. Ever since I’ve been editor, we’ve talked about it and we finally made a decision to do it.”